Although the tag is small, it is a link between the fashion itself and consumers. It is an inevitable product of modern fashion culture, which has a positive effect on improving and protecting the reputation of clothing enterprises and promoting products. If we want to do a good job of fashionable clothing tags, in addition to design, where else can we work?
In addition to the choice of design and material, the tag making process is also critical. The main processes of the tag are: lamination, oiling, UV, bronzing/silvering, bump, silk screen, embossing, hollowing, etc. The following Zhitong printing editor summarizes the various special processes and characteristics of the tag:
1. Lamination process:
Lamination refers to covering a layer of adhesive film on the surface of the hangtag to protect and increase the gloss. There are light film, matte film, touch film, wear-resistant, scratch-resistant and other processes.
2. UV process:
Its function is to make the printed paper glossy and effectively protect the surface of the paper. It is a treatment process for the surface of the paper after the paper is printed.
3. Hot stamping/silvering process:
This type of hang tag is very common and fashionable. Specifically, the scientific name of hot stamping is anodized aluminum hot stamping, which is a special printing process. This kind of printing does not use ink, and with the help of a certain pressure and temperature, the template installed on the hot stamping machine is used to make the paper and the hot stamping foil squeeze each other in a short time to transfer the graphics and text on the hot stamping template to the surface of the paper.
4. Convex process:
The embossing process is to use a set of concave stencils and embossing stencils corresponding to the yin and yang of pictures and texts to emboss the surface of the printed matter into a three-dimensional embossed pattern (the printed matter is partially raised, making it three-dimensional and causing a visual impact.
The design and printing of fashion clothing tags are often very exquisite, and the connotation is also very extensive. Each garment enterprise has its own custom characteristics of hangtags. Some large enterprises will print the factory address, telephone number, zip code, logo, etc. on the hangtag, and some enterprises will also print the nature of the company. Other clothing manufacturers simply regard the small hangtags as miniature "ads", and print photos of famous models and beautiful women wearing their products on it, giving people a more intuitive feeling and making consumers feel more comfortable. Their products have a deeper impression and play a very good role in publicity and promotion.
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